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Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA

Dawes, John; Meyer-Waarden, Lars; Driesener, Carl - In: Journal of business research : JBR 68 (2015) 2, pp. 425-432

Persistent link: https://www.econbiz.de/10010472555

An empirical investigation of composite product choice

Desai, Kalpesh Kaushik; Gauri, Dinesh Kumar; Ma, Yu - In: Journal of retailing 90 (2014) 4, pp. 493-510

Persistent link: https://www.econbiz.de/10010473274

Do pharmacists buy Bayer? : informed shoppers and the brand premium

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Gentzkow, … - 2014

Persistent link: https://www.econbiz.de/10010391778

Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium

Bronnenberg, Bart J. - 2016

We estimate the effect of information on consumers' willingness to pay for branded goods in physically homogeneous consumer packaged goods categories. In a case study of headache remedies, we find that college education, working in a healthcare occupation, and other proxies for product knowledge...

Persistent link: https://www.econbiz.de/10013006238

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

Bronnenberg, Bart J. - 2014

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

Persistent link: https://www.econbiz.de/10013050309

How loyalty extends across product categories

Grasby, Alicia; Corsi, Armando; Dawes, John; Driesener, Carl - In: Journal of consumer behaviour 21 (2022) 1, pp. 153-163

Persistent link: https://www.econbiz.de/10012814006

How brand loyal shoppers respond to three different brand discontinuation scenarios

Hebblethwaite, Denisa; Parsons, Andrew G.; Spence, Mark T. - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1918-1937

Persistent link: https://www.econbiz.de/10011773794

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

Bronnenberg, Bart J. - 2014

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

Persistent link: https://www.econbiz.de/10012458372

Reidentification risk in panel data : protecting for k-anonymity

Li, Shaobo; Schneider, Matthew J.; Yu, Yan; Gupta, Sachin - In: Information systems research : ISR 34 (2023) 3, pp. 1066-1088

Persistent link: https://www.econbiz.de/10014383702

Cigarette Brand Loyalty and Purchase Patterns : An Examination Using US Consumer Panel Data

Dawes, John - 2012

; cigarette brands do exhibit comparatively high loyalty metrics in the context of other consumer categories, with 12-month brand … the brand penetration-brand loyalty correlation is only around 0.30 on average; While buyers indeed exhibit high loyalty … a given brand are on average more likely to purchase another large cigarette brand than another small brand; several …

Persistent link: https://www.econbiz.de/10014166911