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A variant of Banker and Morey's (Banker, R. D., R. C. Morey. 1986. The use of categorical variables in data envelopment analysis. Management Sci. 32(12, December) 1613--1627.) DEA model for controllable ordinal outputs. As opposed to the original model, this version allows the comparison of a...
Persistent link: https://www.econbiz.de/10009203783
In a situation where several hundred new music albums are released each month, producing sales forecasts in a reliable and consistent manner is a rather difficult and cumbersome task. The purpose of this study is to obtain sales forecasts for a new album before it is introduced. We develop a...
Persistent link: https://www.econbiz.de/10009204127
This paper introduces a general, formal treatment of dynamic constraints, i.e., constraints on the state changes that are allowed in a given state space. Such dynamic constraints can be seen as representations of "real world" constraints in a managerial context. The notions of transition,...
Persistent link: https://www.econbiz.de/10011251341
With recent advances in information technology, most companies are amassing extensive customer databases. The wealth of information in these databases can be useful in identifying those customers most likely to purchase a new product and in predicting when this adoption may take place. This can...
Persistent link: https://www.econbiz.de/10009218284
Consumer heterogeneity is fundamental to the marketing concept, providing the basis for market segmentation, targeting and positioning, as well as micro-marketing. Substantial effort has already been devoted to incorporate heterogeneity in brand choice models. However, most of the research in...
Persistent link: https://www.econbiz.de/10008787530
This paper presents a new ideal point probabilistic choice model. Unlike the model suggested by Cooper and Nakanishi (Cooper, L. G., M. Nakanishi. 1983. Two logit models for external analysis of preferences. (4) 607–619.) which attempts to capture choices via a single ideal point, the proposed...
Persistent link: https://www.econbiz.de/10008787540
The service-profit chain (SPC) is a framework for linking service operations, employee assessments, and customer assessments to a firm's profitability (Heskett et al. 1994). The SPC provides an integrative framework for understanding how a firm's operational investments into service operations...
Persistent link: https://www.econbiz.de/10008789844