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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Data envelopment analysis : a handbook of empirical …, (pp. 491-513). 2016
Persistent link: https://www.econbiz.de/10011474815
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Applications of multivariate latent variable models in marketing
DeSarbo, Wayne; Kamakura, Wagner A.; Wedel, Michel - In: Marketing research and modeling : progress and …, (pp. 43-68). 2004
Persistent link: https://www.econbiz.de/10003243398
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An empirical Bayes procedure for improving individual-level estimates and predictions from finite mixtures of multinomial logit models
Kamakura, Wagner A.; Wedel, Michel - In: Journal of business & economic statistics : JBES ; a … 22 (2004) 1, pp. 121-125
Persistent link: https://www.econbiz.de/10001891488
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Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 11 (1994) 5, pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
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A simulated likelihood latent variable approach for incomplete mixed outcome data
Kamakura, Wagner A.; Wedel, Michel - 1998
Persistent link: https://www.econbiz.de/10000991881
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A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
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Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models
Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 5 (1988) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10001058120
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The information content of response latencies in conjoint experiments
Haaijer, Marinus E.; Kamakura, Wagner A.; Wedel, Michel - 1998
Persistent link: https://www.econbiz.de/10000988149
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Optimal bundling and pricing under a monopoly : contrasting complements and substitutes from independently valued products
Venkatesh, R.; Kamakura, Wagner A. - In: The journal of business : B 76 (2003) 2, pp. 211-231
Persistent link: https://www.econbiz.de/10001776324
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Measuring market efficiency and welfare loss
Kamakura, Wagner A. - In: Journal of consumer research : JCR ; an … 15 (1988) 3, pp. 289-302
Persistent link: https://www.econbiz.de/10001068350