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Do followers matter? : quantitative success factors of sale enhancing product review blogs

Zimmermann, Robert; Thieme, Sascha - In: Digitale Transformation des Marketing, (pp. 56-69). 2018

When analysing the impact of blogs on sales, previous research focused solely on qualitative factors (e.g. trust and credibility). This article, however, answers the question if one can also identify quantitative factors such as the number of followers on social media and similar. For this...

Persistent link: https://www.econbiz.de/10013258706

The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics

Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151

Persistent link: https://www.econbiz.de/10011665134

Cognition-based and experience-based trust and risk in social commerce in Egypt

Abou-Elgheit, Emad - In: Middle East journal of management : MEJM 6 (2019) 3, pp. 245-276

Persistent link: https://www.econbiz.de/10012111723

From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process

Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691

Persistent link: https://www.econbiz.de/10012179457

Influencers on Instagram and YouTube and their impact on consumer behaviour

Młodkowska, Bianka - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 4-13

Nowadays we are faced with a growing number of people using social media. The most popular of these are YouTube and Instagram. Their users are exposed to the content generated by influencers - social media creators with loyal audiences. The aim of this paper is to investigate the impact that...

Persistent link: https://www.econbiz.de/10012119691

Determinants of social media's use in consumer behaviour: an international comparison

Bartosik-Purgat, Małgorzata; Filimon, Nela; Hinner, Michael - In: Economics and business review 3 (2017) 2, pp. 79-100

Persistent link: https://www.econbiz.de/10011743467

Consumer intentions to engage in s-commerce : a cross-national study

Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494

Persistent link: https://www.econbiz.de/10011709138

Exploring the effects of social media addiction on consumer behaviour

El Hajjar, Samer - In: International journal of technology marketing : IJTMkt 14 (2020) 4, pp. 365-376

Persistent link: https://www.econbiz.de/10012534242

3is social media the 4th "S" : the extended perspectives of "sun, sea and sand"

Zsuzsanna, Marton; Ildikó, Ernszt - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 628-635

The trio of ‘sun, sea and sand’ has been regarded as the conventional combination of attractions that pulled the tourists to a destination and made them completely satisfied. People wishing for relaxation and enjoyment intentionally visited places that were isolated from the outside world...

Persistent link: https://www.econbiz.de/10012534749

The influence of social media advertising on consumer behaviour

Al Akayleh, Fayq - In: Middle East journal of management : MEJM 8 (2021) 4, pp. 344-366

Persistent link: https://www.econbiz.de/10012595011