The IRI Marketing Data Set was introduced in 2008 (Bronnenberg, Kruger and Mela, 2008) with five years of data. The data set was expanded to include more than twice as much data (2001-2012). This paper provides an update on the data set, and a bibliography with abstracts of over 200...

When consumer packaged goods (CPG) brands suffer a loss in retail distribution, can they recover? We examined a set of brands that suffered retail distribution, to see how many of them recovered the lost distribution. This study examines a set of 10,818 CPG brands with strong distribution. Of...

In Marketing Science’s review of empirical generalizations in marketing, Reibstein and Farris (1995) provide a model for the relationship of market share (MS) and product distribution (D). The relationship is generally convex, with high share brands having more share points per point of...

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