Similar Search Results - EconBiz

The role of trust in creating positive word of mouth and behavioral intentions : the case of online social networks

Barreda, Albert A.; Bilgihan, Anil; Kageyama, Yoshimasa - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 16-36

Persistent link: https://www.econbiz.de/10011289292

Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

Persistent link: https://www.econbiz.de/10011375425

Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

Persistent link: https://www.econbiz.de/10011375482

Vertrauen in der Share Economy : Studie: Analyse von Vertrauensfaktoren für Online-Profile

Repschläger, Jonas; Zarnekow, Rüdiger; Meinhardt, Nils; … - 2015

Persistent link: https://www.econbiz.de/10011377929

Credibility of information in online communities

Hajli, M. Nick; Sims, Julian; Featherman, Mauricio; … - In: Journal of strategic marketing 23 (2015) 3, pp. 238-253

Persistent link: https://www.econbiz.de/10011300845

EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions

Ladhari, Riadh; Michaud, Mélissa - In: International journal of hospitality management 46 (2015), pp. 36-45

Persistent link: https://www.econbiz.de/10011302002

Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers

Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166

Persistent link: https://www.econbiz.de/10011302382

Egyptian consumers' perception of social media as health information source

Adel, Riham - In: Journal of management research 7 (2015) 4, pp. 267-285

Persistent link: https://www.econbiz.de/10011302986

An empirical study to analyse consumer decision-making and their purchase intention towards products promoted via Internet marketing

Panda, Rajshree - In: International journal of collaborative enterprise : IJCEnt 4 (2014) 4, pp. 262-277

Persistent link: https://www.econbiz.de/10011346981

Team participation and online gamer loyalty

Teng, Ching-I; Chen, Wei-Wen - In: Electronic commerce research and applications 13 (2014) 1, pp. 24-31

Persistent link: https://www.econbiz.de/10011348337

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