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Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien; Hu, Da-Chian; Liu, Hui-Ling - In: International journal of retail and distribution management 52 (2024) 3, pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
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Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
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Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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Categorizing peer-to-peer review site features and examining their impacts on room sales
Ai, Jin; Chi, Oscar Hengxuan; Ouyang, Zhe - In: Journal of hospitality marketing & management 28 (2019) 7, pp. 862-881
Persistent link: https://www.econbiz.de/10012176721
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Do word-of-mouth and quality have the same influence in choosing a doctor online? : a study from elaboration likelihood model perspective
Wu, Juhua; Chen, Wanqi; Tao, Lei; Liu, Qian - In: Journal of information & knowledge management : JIKM 23 (2024) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10014535209
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal; Sufyan, Muhammad; Mustak, Mekhail - In: Journal of retailing and consumer services 68 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
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Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H. - In: International journal of retail and distribution management 50 (2022) 2, pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
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Social listening to create bespoke customer experiences : best practices for hospitality operators
LaTour, Kathryn A.; Brant, Ana - In: The Cornell hospitality quarterly 63 (2022) 3, pp. 320-333
Persistent link: https://www.econbiz.de/10013387198