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The forgotten working-class consumer
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 566-567
Persistent link: https://www.econbiz.de/10011598071
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Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T. - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
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Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising
Pham, Michel T.; Hughes, G. D.; Cohen, Joel B. - 1993
Persistent link: https://www.econbiz.de/10000876068
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The nature and role of affect in consumer behavior
Cohen, Joel B.; Pham, Michel T.; Andrade, Eduardo B. - In: Handbook of consumer psychology, (pp. 297-348). 2008
Persistent link: https://www.econbiz.de/10003716200
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Shaping customer satisfaction through self-awareness cues
Pham, Michel T.; Goukens, Caroline; Lehmann, Donald R.; … - In: Journal of marketing research : JMR 47 (2010) 5, pp. 920-932
Persistent link: https://www.econbiz.de/10008666367
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Affect as an ordinal system of utility assessment
Pham, Michel T.; Faraji-Rad, Ali; Toubia, Olivier; Lee, … - In: Organizational behavior and human decision processes : … 131 (2015), pp. 81-94
Persistent link: https://www.econbiz.de/10011422322
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Feeling the future : the emotional oracle effect
Pham, Michel T.; Lee, Leonard; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 461-477
Persistent link: https://www.econbiz.de/10009658075
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The internationalization of marketing communications and consumer research : introduction to the special issue from the 2011 La Londe Conference
Pham, Michel T.; Dewitte, Siegfried - In: Journal of business research : JBR 66 (2013) 7, pp. 871-873
Persistent link: https://www.econbiz.de/10009756894
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Special section: Internationalization of marketing communication and consumer research
Pham, Michel T. (contributor) - In: Journal of business research : JBR 66 (2013) 7, pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386