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The impact of social media on consumer-brand loyalty : a mediating role of online based-brand community

Jibril, Abdul Bashiru; Kwarteng, Michael Adu; … - In: Cogent business & management 6 (2019), pp. 1-19

This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers’ purchasing attitude in a virtual space. To do this, an online survey was used to gauge the views of online consumers so as to establish...

Persistent link: https://www.econbiz.de/10012116718

Multivariate hybrid pathways for creating exceptional customer experiences

Thomas, Ashish - In: Business process management journal 23 (2017) 4, pp. 822-829

Persistent link: https://www.econbiz.de/10011723281

Action loyalty : an integrated conceptual framework

Upadhye, Bilwa Dipak; Bandopadhyay, Nirmalya - In: International journal of management concepts and … 9 (2015/2016) 4, pp. 347-361

Persistent link: https://www.econbiz.de/10011725617

Customer experience management : toward implementing an evolving marketing concept

Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401

Persistent link: https://www.econbiz.de/10011684998

How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?

Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189

Persistent link: https://www.econbiz.de/10011687910

Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship

Kuo, Ying-Feng; Hou, Jian-Ren - In: Journal of electronic commerce research : JECR 18 (2017) 3, pp. 254-268

Persistent link: https://www.econbiz.de/10011746768

Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625

Persistent link: https://www.econbiz.de/10011747850

Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty

Chuah, Stephanie Hui-wen; Rauschnabel, Philipp A.; … - In: Journal of service theory and practice : JSTP 27 (2017) 3, pp. 616-641

Persistent link: https://www.econbiz.de/10011707281

Customer experience in an increasingly digital world

Bocris, Ingrid; Mahieux, Sebastien - In: Journal of digital banking 1 (2016/2017) 4, pp. 309-320

Persistent link: https://www.econbiz.de/10011708633

A casino-induced satisfaction of needs : scale development and its relationship with casino customer loyalty

Tsai, Henry; Hsu, Cathy H. C.; Lee, Louisa Yee-Sum - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 986-1000

Persistent link: https://www.econbiz.de/10011758768