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The impact of user-generated content and traditional media on customer acquisition and retention

You, Ya; Joshi, Amit M. - In: Journal of advertising 49 (2020) 3, pp. 213-233

Persistent link: https://www.econbiz.de/10012260459

A comparative study of corporate user-generated media behavior : cross-cultural B2B context

Thakur, Ramendra; AlSaleh, Dhoha A. - In: Industrial marketing management : the international … 73 (2018), pp. 125-136

Persistent link: https://www.econbiz.de/10011904698

How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media

Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146

Persistent link: https://www.econbiz.de/10011416882

Leveraging new media applications in response to public opinions : the Chinese county governments' performance

Yang, Yan-Ni; Zhang, Yue; Jiang, Yan-Yu; Shen, Yang - In: International journal of information systems and change … 7 (2014) 2, pp. 115-134

Persistent link: https://www.econbiz.de/10011346366

The impact of communication channels on mobile banking adoption

Huong Thi Thanh Tran; Corner, James - In: The international journal of bank marketing : IJBM 34 (2016) 1, pp. 78-109

Persistent link: https://www.econbiz.de/10011540050

Is positive always positive? : the effects of precrisis media coverage on rumor refutation effectiveness in social media

Wang, Quansheng; Song, Peijian - In: Journal of organizational computing and electronic commerce 25 (2015) 1, pp. 98-116

Persistent link: https://www.econbiz.de/10010506796

This blog brought to you by ... exploring blogger perceptions of a product endorsement policy and reviews

Walden, Justin; Bortree, Denise Sevick; DiStaso, Marcia W. - In: Journal of communication management : an international … 19 (2015) 3, pp. 254-269

Persistent link: https://www.econbiz.de/10011448039

Meet the press : survey evidence on financial journalists as information intermediaries

Call, Andrew C.; Emett, Scott A.; Maksymov, Eldar; … - In: Journal of accounting & economics 73 (2022) 2/3, pp. 1-19

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The digital transformation of news media and the rise of disinformation and fake news

Martens, Bertin; Aguiar, Luis; Gomez-Herrera, Estrella; … - 2018

This report contains an overview of the relevant economic research literature on the digital transformation of news markets and the impact on the quality of news. It compares various definitions of fake news, including false news and other types of disinformation and finds that there is no...

Persistent link: https://www.econbiz.de/10011980980

Social networks, mass media and public opinions

Hu, Haibo; Zhu, Jian-Hua - In: Journal of economic interaction and coordination : JEIC 12 (2017) 2, pp. 393-411

Persistent link: https://www.econbiz.de/10011878682