students, the results show that conscientiousness and agreeableness were positively related to brand loyalty while introversion … was negatively related. No evidence was found for a relationship between emotional instability or materialism on brand … loyalty. With the study providing evidence of the personality traits that are likely to impact brand loyalty, marketers can …

towards luxury brand market segments. Using Exploratory Factor Analysis (EFA), 16 selected luxury consumer personality traits … findings show that some consumer personality traits are significantly related to preferences towards particular luxury brand … market segments. The results offer marketers a basic framework for the development of a luxury brand personality …

impact on consumers' perceptions of psychological ownership, brand trust and brand attitude. Notably, the customer …'s psychological ownership, brand trust, and brand attitude significantly mediate celebrity endorsement and luxury brand purchase …, brand trust, and brand attitude) that can significantly enhance customer's confidence and purchase intentions of luxury …