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Strategic channel alignment : an analysis of the configuration of physical and virtual marketing channels
Müller-Lankenau, Claas; Wehmeyer, Kai; Klein, Stefan - In: Information systems and e-business management : ISeB 4 (2006) 2, pp. 187-216
Persistent link: https://www.econbiz.de/10003322038
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Marketing mixes for digital products : a study of the marketspaces in China
Wang, Y.; Wang, K. L.; Yao, J. T. - In: International journal of technology marketing : IJTMkt 4 (2009) 1, pp. 15-42
Persistent link: https://www.econbiz.de/10003838025
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Multichannel management : a normative model towards optimality
Gruber, Gottfried - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003885583
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Multiple marketing channel conflict with a focus on the Internet : a dual perspective
Goldkuhl, Lena - 2007
Persistent link: https://www.econbiz.de/10003665952
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Marketing channel strategy on market of the Repbulic of Serbia
Koncar, Jelena; Vukmirovic, Goran; Lekovic, Sonja - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 251-259). 2011
Persistent link: https://www.econbiz.de/10009501224
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Cross-Channel Management : Kompetenzen, Instrumente und Erfolgspotenziale
Emrich, Oliver Thomas - 2011
Persistent link: https://www.econbiz.de/10009428310
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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
Yang, Kiseol (contributor) - 2015
Persistent link: https://www.econbiz.de/10011302396
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Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang; Pei, Zhi; Myers, Chris - In: Journal of retailing and consumer services 30 (2016), pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
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Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim; Roberts-Lombard, M. - In: The journal of applied business research 32 (2016) 2, pp. 541-554
Persistent link: https://www.econbiz.de/10011500621
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Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim; Roberts-Lombard, Mornay - In: The journal of applied business research 32 (2016) 3, pp. 681-694
Persistent link: https://www.econbiz.de/10011500808