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Clarke, Irvine (contributor); … - 2005

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic …

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Dann, Susan J.; Dann, Stephen - 2004 - 2nd ed

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Wilke, Kai; Duscha, Andreas; Hudetz, Kai - In: E-Commerce im Handel : Status quo und Perspektiven, (pp. 101-133). 2005

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Iyer, Gopalkrishnan R.; Bejou, David - In: Customer relationship management in electronic markets, (pp. 1-13). 2003

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MacIntyre, Shelby H. - In: Customer relationship management in electronic markets, (pp. 15-30). 2003

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Grewal, Dhruv; Lindsey-Mullikin, Joan; Munger, Jeanne - In: Customer relationship management in electronic markets, (pp. 31-49). 2003

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Lichtenthal, J. David - In: Customer relationship management in electronic markets, (pp. 67-83). 2003

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Bauer, Hans H.; Grether, Mark; Leach, Mark - In: Jahrbuch der Absatz- und Verbrauchsforschung 45 (1999) 3, pp. 284-302

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Röckelein, Wolfgang - 1999

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Dann, Susan; Dann, Stephen - 2001

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