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Social media marketing in wine tourism : winery owners' perceptions

Canovi, Magali; Pucciarelli, Francesca - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 653-664

Persistent link: https://www.econbiz.de/10012179453

Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences

Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 1, pp. 25-32

Persistent link: https://www.econbiz.de/10012159071

Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations

Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51

Persistent link: https://www.econbiz.de/10012505423

Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts

Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1006-1019

Persistent link: https://www.econbiz.de/10014633822

Online reputation management in tourism : emerging themes, theories, problems, and solutions

Rialti, Riccardo; Kvítková, Zuzana; Makovník, Tomáš - In: Online reputation management in destination and …, (pp. 3-25). 2023

Persistent link: https://www.econbiz.de/10014284874

SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services

Ramos, Célia M. Q.; Rodrigues, João - In: Journal of relationship marketing : innovations and … 22 (2023) 2, pp. 132-151

Persistent link: https://www.econbiz.de/10014290428

The dynamics of search engine marketing for tourist destinations

Pan, Bing; Xiang, Zheng; Law, Rob; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 365-377

Persistent link: https://www.econbiz.de/10009244992

Online promotion and its influence on destination awareness and loyalty in the tourism industry

Lai, Wen-hsiang; Nguyen Quang Vinh - In: Advances in management & applied economics 3 (2013) 3, pp. 15-30

Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing … loyalty in the tourism industry. This study proposes a structural model of the relationships among online promotion (OP … promotion could improve the destination loyalty. Finally, the academic contribution, implications of the findings for tourism …

Persistent link: https://www.econbiz.de/10009756870

Competitiveness of Croatian destinations through online marketing indicators

Gržinić, Jasmina; Mirela, Sučić Čevra - In: Economic analysis : EA 46 (2013) 3/4, pp. 125-140

Persistent link: https://www.econbiz.de/10010342194

All beaches should have one : online reputation analysis on G20S network of Italian seaside destinations

Bertocchi, Dario; Zecchin, Lisa; Guzzon, Angelica; … - 2021

Persistent link: https://www.econbiz.de/10013162363