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Effect of social media sharing on destination brand awareness and destination quality

Dedeoğlu, Bekir Bora; Van Niekerk, Mathilda; … - In: Journal of vacation marketing 26 (2020) 1, pp. 33-56

Persistent link: https://www.econbiz.de/10012166141

The role of social networks for decision-making about tourism destinations

Vieira, Bruno Miguel; Borges, Ana Pinto; Vieira, Elvira … - In: International journal of internet marketing and … 18 (2023) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10014318239

Thematic analysis of reviews on the air quality of tourist destinations from a sentiment analysis perspective

Liu, Wenjia; Liu, Wenjia; Huang, Zhenfang; Shi, Chunyun - In: Tourism management perspectives : TMP 42 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013364431

Effects of Co-Creation in a Tourism Destination Brand Image Through Twitter

Revilla Hernández, Mercedes; Santana Talavera, Agustín; … - 2021

The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the...

Persistent link: https://www.econbiz.de/10013251297

Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination

Oliveira, Eduardo; Panyik, Emese - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 53-74

Persistent link: https://www.econbiz.de/10010511165

Social media marketing in wine tourism : winery owners' perceptions

Canovi, Magali; Pucciarelli, Francesca - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 653-664

Persistent link: https://www.econbiz.de/10012179453

Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences

Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 1, pp. 25-32

Persistent link: https://www.econbiz.de/10012159071

Using logarithmic fuzzy preference programming to prioritization social media utilization based on tourists' perspective

Balouchi, Mina; Khanmohammadi, Ehsan - In: Foundations of Management : the journal of Warsaw … 7 (2015) 1, pp. 7-18

The advent of Web 2.0 or social media technologies gives travelers a chance to access quickly and conveniently to a mass of travel-related information. This study investigates the importance of social media in travel process in three different phases (pre-visit, on site, post-visit) from the...

Persistent link: https://www.econbiz.de/10011855444

Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations

Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51

Persistent link: https://www.econbiz.de/10012505423

Online reputation management in tourism : emerging themes, theories, problems, and solutions

Rialti, Riccardo; Kvítková, Zuzana; Makovník, Tomáš - In: Online reputation management in destination and …, (pp. 3-25). 2023

Persistent link: https://www.econbiz.de/10014284874