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products rather than services. However, research in service related innovation activities is highly rewarding, as the service …The majority of service providers have recognized the need to develop innovative services that meet sophisticated … customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and …
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Service modularization is gaining increasing attention from scholars and practitioners. However, it must be noted that the essence of service modularization is still not well understood, and its purposefulness of practical application has not yet been well explored. This conceptual paper...
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