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So your team is out ... now what? : US soccer fans and the 2018 FIFA Men's World Cup
Winemiller, Sam; Love, Adam; Graham, Jeffrey A.; Kim, … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10015066533
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Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta; Takeda, Fumiko - In: Sport management review 23 (2020) 3, pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
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Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu; Hautbois, Christopher; Desbordes, Michel - In: Sport management review 20 (2017) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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An examination of women's sport sponsorship : a case study of female Australian Rules football
Morgan, Ashlee - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1644-1666
Persistent link: https://www.econbiz.de/10012178655
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Assessing the Effectiveness of Sport Sponsorships - an Empirical Examination
Grohs, Reinhard; Wagner, Udo M.; Vsetecka, Sabine - 2005
basis for successful sponsorship planning and execution through the selection of an appropriate sponsorship. Second, we … of image transfer depends on two factors, sponsorship leverage and event-sponsor fit …
Persistent link: https://www.econbiz.de/10014071381
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Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin; Muc, Magdalena; Bunn, Christopher; … - In: Journal of strategic marketing 32 (2024) 6, pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi; Khammassi, Salma - In: International journal of sport management and marketing … 17 (2017) 3, pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
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The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo; Biscaia, Rui; Arai, Akiko; Agyemang, Kwame - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10012293257