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Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh; Lin, Yi-Hsiu - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
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Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
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Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu; Chen, Chen-Yueh; Chou, Ya-Lun; Yeh, Chia-Jun - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
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Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein; Mohammadi, Sardar; Babaei, Mehdi; … - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
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The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans
Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Global business & economics review 20 (2018) 5/6, pp. 612-633
Persistent link: https://www.econbiz.de/10012126543
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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League
Thomas, Robert James - In: The journal of product & brand management 24 (2015) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10011378282
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Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence
Martinez, Richard J.; Janney, Jay J. - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 211-222
Persistent link: https://www.econbiz.de/10010526785
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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni; Biscaia, Rui; Gray, Dianna P.; Stotlar, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10011489239