The welfare implications of direct-to-consumer advertising (DTCA) have garnered considerable attention and are … complicated since the consumer delegates some decision-making authority to the physician, who is exposed to advertising as well …. In this paper, I develop and estimate a structural model that explains the demand side behavior in the market for …

The purpose of this study is to estimate the effect of direct-to-consumer advertising (DTCA) of prescription drugs on … that broadcast advertising present all of the information on the product insert in the advertisement. From 1995 to 2005 … shows that a time limited monopoly will initially set prices low and advertising high which will reverse over the patent …

information in such advertisements is, among other things, biased, misleading and causes unnecessary medication. Such advertising …, although under different constraints. This article explores the benefits and the detriments of advertising prescription drugs …

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …