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Continuing to broaden the marketing concept
Iacobucci, Dawn (ed.) - 2020
Persistent link: https://www.econbiz.de/10012296488
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Protecting survey data on a consumer level
Schneider, Matthew J.; Iacobucci, Dawn - In: Journal of marketing analytics : JMA 8 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012296851
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Creating highly reliable health care : how reliability-enhancing work practices affect patient safety in hospitals
Vogus, Timothy J.; Iacobucci, Dawn - In: ILR review : the journal of work and policy 69 (2016) 4, pp. 911-938
Persistent link: https://www.econbiz.de/10011689565
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The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.; Román, Sergio; Cuestas, Pedro J.; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
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Perceptual maps via enhanced correspondence analysis : representing confidence regions to clarify brand positions
Iacobucci, Dawn; Grisaffe, Doug - In: Journal of marketing analytics : JMA 6 (2018) 3, pp. 72-83
Persistent link: https://www.econbiz.de/10011951065
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The state of marketing analytics in research and practice
Iacobucci, Dawn; Petrescu, Maria; Krishen, Anjala; … - In: Journal of marketing analytics : JMA 7 (2019) 3, pp. 152-181
Persistent link: https://www.econbiz.de/10012113475
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Impact of religiosity and culture on salesperson job satisfaction and performance
Onyemah, Vincent; Rouziès, Dominique; Iacobucci, Dawn - In: International journal of cross cultural management : CCM 18 (2018) 2, pp. 191-219
Persistent link: https://www.econbiz.de/10011913410
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Marketing management
Iacobucci, Dawn - 2018 - Fifth edition
Persistent link: https://www.econbiz.de/10011862674
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Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
Iacobucci, Dawn; Grisaffe, Douglas B.; DeSarbo, Wayne - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 81-98
Persistent link: https://www.econbiz.de/10011855256
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Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Román, Sergio; Riquelme, Isabel P.; Iacobucci, Dawn - In: Marketing in a digital world, (pp. 141-166). 2019
Persistent link: https://www.econbiz.de/10012123425