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Service branding
Ostrom, Amy L.; Iacobucci, Dawn; Morgan, Felicia N. - In: Kellogg on branding : the marketing faculty of the …, (pp. 186-200). 2005
Persistent link: https://www.econbiz.de/10003285391
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Social networks : you've lost control
Iacobucci, Dawn; Salter, James M. - In: The network challenge : strategy, profit, and risk in …, (pp. 67-84). 2009
Persistent link: https://www.econbiz.de/10003863851
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Determinants of pay levels and structures in sales organizations
Rouziès, Dominique; Coughlan, Anne T.; Anderson, Erin; … - In: Journal of marketing 73 (2009) 6, pp. 92-104
Persistent link: https://www.econbiz.de/10003901119
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Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil; Bergey, Paul K.; Iacobucci, Dawn - In: Journal of marketing 74 (2010) 1, pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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Antecedents and consequences of adaptive selling confidence and behavior : a dyadic analysis of salespeople and their customers
Román, Sergio; Iacobucci, Dawn - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 363-382
Persistent link: https://www.econbiz.de/10003986399
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Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa; Iacobucci, Dawn; Calder, Bobby J. - 2010
Persistent link: https://www.econbiz.de/10003924113
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Does intraorganizational network embeddedness improve salespeople's effectiveness? : a task contingency perspective
Üstüner, Tuba; Iacobucci, Dawn - In: The journal of personal selling & sales management : JPSSM 32 (2012) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10009552544
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JBBM at 21 : variety of theories, methods, and countries while giving further voice to emerging markets within Africa
Iacobucci, Dawn; Onyemah, Vincent - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 73-85
Persistent link: https://www.econbiz.de/10011304036
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Leveraging social networks to develop radically new products
Iacobucci, Dawn; Hoeffler, Steve - In: The journal of product innovation management : an … 33 (2016) 2, pp. 217-223
Persistent link: https://www.econbiz.de/10011458734