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Pelsmacker, Patrick de
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Dens, Nathalie
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Skiera, Bernd
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32
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30
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30
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22
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22
Bellman, Steven
21
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21
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Springer eBook Collection
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Marketing letters : a journal of research in marketing
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Technological forecasting & social change : an international journal
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Journal of internet commerce
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Young consumers : insight and ideas for responsible marketers
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Cogent business & management
69
International journal of technology marketing : IJTMkt
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Journal of marketing management : MM
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51
Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Saved in:
52
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
53
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
54
Differential effects of keyword selection in search engine advertising on direct and indirect sales
Lu, Xianghua
;
Zhao, Xia
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10010378600
Saved in:
55
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
56
Effects of online advertising on automobile sales
Peng, Jianping
;
Zhang, Guoying
;
Zhang, Shaoling
;
Dai, Xin
; …
- In:
Management decision : MD
52
(
2014
)
5
,
pp. 834-851
Persistent link: https://www.econbiz.de/10010387090
Saved in:
57
A cross-industry analysis of the spillover effect in paid search advertising
Nottorf, Florian
;
Funk, Burkhardt
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010195506
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58
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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59
Analysing search engine advertising research : synthesis of two decades of research
Jafarzadeh, Hamed
;
Aurum, Aybüke
;
D'Ambra, John
; …
- In:
International journal of information systems and change …
7
(
2015
)
4
,
pp. 308-337
Persistent link: https://www.econbiz.de/10011550073
Saved in:
60
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
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