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Advertising and Brand Attitude...
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Consumer behaviour
34
Konsumentenverhalten
34
Internet marketing
30
Online-Marketing
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Advertising effects
25
Werbewirkung
25
Advertising
22
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advertising
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Wilbur, Kenneth C.
72
Du, Rex Yuxing
32
Joo, Mingyu
18
Kamakura, Wagner A.
16
Zhu, Yi
14
Xu, Linli
10
Rennhoff, Adam D.
9
Liaukonyte, Jura
6
Silva-Risso, Jorge M.
5
Gordon, Brett R.
4
Hu, Ye
4
Jerath, Kinshuk
4
Katona, Zsolt
4
McGranaghan, Matthew
4
Mela, Carl F.
4
Narayanan, Sridhar
4
Shin, Jiwoong
4
Allenby, Greg M.
3
Damangir, Sina
3
Fisher, Geoffrey
3
Kamakura, Wagner A
3
Kempe, David
3
Mitra, Debanjan
3
Netzer, Oded
3
Schweidel, David A.
3
Shi, Jiaqi
3
Yuxing Du, Rex
3
Abhishek, Vibhanshu
2
Berry, Steven
2
Cowgill, Bo
2
Ghose, Anindya
2
Khwaja, Ahmed
2
Kim, Seung Hyun
2
Kumar, Vineet
2
Mazumdar, Tridib
2
Musalem, Andres
2
Ridder, Geert
2
Siddarth, Sivaramakrishnan
2
Teixeira, Thales
2
Ailawadi, Kusum L.
1
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NET Institute
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University of Southern California
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Journal of marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing research : JMR
4
Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
Quantitative marketing and economics : QME
3
Information Economics and Policy
2
Information economics and policy : IEP
2
Marketing science
2
Forthcoming, Management Science
1
Foundations and trends in marketing : FTMKT
1
Handbook of media economics ; Volume 1A
1
Handbook of media economics ; volume 1
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Consumer Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Manufacturing & service operations management : M & SOM
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
The journal of media economics
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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1
Working paper / Institute for Empirical Research in Economics, University of Zürich
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ECONIS (ZBW)
96
OLC EcoSci
8
RePEc
7
BASE
1
Showing
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21
How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.
;
Du, Rex Yuxing
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 92-110
Persistent link: https://www.econbiz.de/10009777153
Saved in:
22
Capturing marketing information to fuel growth
Du, Rex Yuxing
;
Netzer, Oded
;
Schweidel, David A.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 163-183
Persistent link: https://www.econbiz.de/10012391435
Saved in:
23
Commentary: a strategic perspective on capturing marketing information to fuel growth : challenges and future research
Morgan, Neil A.
;
Lurie, Robert S.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 184-189
Persistent link: https://www.econbiz.de/10012391436
Saved in:
24
Commentary: beyond data : the mindsets and disciplines needed to fuel growth
Wild, Jason
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 190-195
Persistent link: https://www.econbiz.de/10012391437
Saved in:
25
Click-through behavior across devices in paid search advertising : why users favor top paid search ads and are sensitive to ad position change
Lu, Chongyu
;
Du, Rex Yuxing
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012495757
Saved in:
26
Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina
;
Du, Rex Yuxing
;
Hu, Ye
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
Saved in:
27
The impact of schedule consistency on shift worker productivity : an empirical investigation
Lu, Guanyi
;
Du, Rex Yuxing
;
Peng, Xiaosong
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
5
,
pp. 2780-2796
Persistent link: https://www.econbiz.de/10014295367
Saved in:
28
Leveraging online search data as a source of marketing insights
Du, Rex Yuxing
;
Hsieh, Tsung-Yiou
-
2023
Persistent link: https://www.econbiz.de/10014370543
Saved in:
29
Bidding strategies and consumer savings in NYOP auctions
Joo, Mingyu
;
Mazumdar, Tridib
;
Raj, S. P.
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 180-188
Persistent link: https://www.econbiz.de/10009513131
Saved in:
30
Optimal product design by sequential experiments in high dimensions
Joo, Mingyu
;
Thompson, Michael L.
;
Allenby, Greg M.
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3235-3254
Persistent link: https://www.econbiz.de/10012039987
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