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Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
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A consumer-based approach to designing product line extensions
Green, Paul E. - In: The journal of product innovation management : an … 4 (1987) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10001046014
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Multidimensional scaling and related techniques in marketing analysis
Green, Paul E.; Carmone, Frank J. - 1970
Persistent link: https://www.econbiz.de/10000055206
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Thirty years of conjoint analysis : reflections and prospects
Green, Paul E.; Krieger, Abba M.; Wind, Yoram (Jerry) - 2009
Persistent link: https://www.econbiz.de/10003794516
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Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541509
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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On the robustness of multidimensional scaling techniques
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541511
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Hybrid models for conjoint analysis : an expository review
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541525
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Segmenting markets with conjoint analysis
Green, Paul E.; Krieger, Abba M. - 2007
Persistent link: https://www.econbiz.de/10003541527