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1
Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Basoeki, Jonathan Bagus Pradhana
;
Agus, Anna Amalyah
- In:
The South East Asian journal of management
17
(
2023
)
2
,
pp. 50-73
Persistent link: https://www.econbiz.de/10014429032
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2
Identifying relevant segments of potential banking chatbot users based on technology adoption behavior
Alt, Mónika-Anetta
;
Ibolya, Vizeli
- In:
Market : review for marketing theory and practice
33
(
2021
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10012819201
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3
Mobile banking : exploring determinants of its adoption
Changchit, Chuleeporn
;
Ravi Lonkani
;
Jomjai Sampet
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
3
,
pp. 239-261
Persistent link: https://www.econbiz.de/10011735290
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4
Understanding the process of meanings, materials, and competencies in adoption of mobile banking
Naeem, Muhammad
;
Ozuem, Wilson
;
Howell, Kerry
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2445-2469
Persistent link: https://www.econbiz.de/10013556736
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5
Exploring the effect of perceived risk on adoption of mobile banking in
India
Saxena, Noopur
;
Gera, Navneet
;
Singh, Raman Preet
- In:
International journal of public sector performance …
6
(
2020
)
5
,
pp. 722-736
Persistent link: https://www.econbiz.de/10012516857
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6
Segmenting mobile banking users based on the usage of mobile banking services
Chawla, Deepak
;
Joshi, Himanshu
- In:
Global business review
22
(
2021
)
3
,
pp. 689-704
Persistent link: https://www.econbiz.de/10012591370
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7
Adoption of electronic banking services in
India
: an extension of UTAUT2 model
Chauhan, Vikas
;
Yadav, Rambalak
;
Choudhary, Vipin
- In:
Journal of financial services marketing
27
(
2022
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10013170442
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8
The effect of the consumer's engagement in the process of adopting functional applications : the mobile banking case
Gonçalves Filho, Cid
;
Monteiro, Plínio Rafael Reis
; …
- In:
International journal of business and systems research …
15
(
2021
)
3
,
pp. 317-336
Persistent link: https://www.econbiz.de/10012513972
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9
E-service quality and trust on customer's patronage intention : moderation effect of adoption of advanced technologies
Muhammad Sabbir Rahman
;
Hossain, Md Afnan
;
Zaman, …
- In:
Journal of global information management : an official …
28
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012183249
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10
Drivers leading firm adoption of internet banking services
Claro, Danny Pimentel
;
Rosa, Ramon B.
- In:
Marketing intelligence & planning
34
(
2016
)
3
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pp. 336-354
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