Narrow search
Showing 231 - 240 of 333
Cover Image
A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference-Choice Judgments
DeSarbo, Wayne S.; Kim, Juyoung; Choi, S.Chan; … - In: Journal of consumer research : JCR ; an … 29 (2002) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10006654763
Cover Image
The Joint Spatial Representation of Multiple Variabie Batteries Collected in Marketing Research
DeSarbo, Wayne S.; Wu, Jianan - In: Journal of marketing research : JMR 38 (2001) 2, pp. 244-253
Persistent link: https://www.econbiz.de/10006658297
Cover Image
A Bayesian approach to the spatial representation of market structure from consumer choice data
DeSarbo, Wayne S.; Kim, Youngchan; Wedel, Michel; Fong, … - In: European journal of operational research : EJOR 111 (1998) 2, pp. 285-305
Persistent link: https://www.econbiz.de/10006669394
Cover Image
An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value
Sinha, Indrajit; DeSarbo, Wayne S. - In: Journal of marketing research : JMR 35 (1998) 2, pp. 236-249
Persistent link: https://www.econbiz.de/10006670694
Cover Image
A Parametric Multidimensional Unfolding Procedure for Incomplete Nonmetric Preference-Choice Set Data in Marketing Research
DeSarbo, Wayne S.; Young, Martin R.; Rangaswamy, Arvind - In: Journal of marketing research : JMR 34 (1997) 4, pp. 499-516
Persistent link: https://www.econbiz.de/10006672515
Cover Image
Consideration Sets in Conjoint Analysis
Jedidi, Kamel; Kohli, Rajeev; DeSarbo, Wayne S. - In: Journal of marketing research : JMR 33 (1996) 3, pp. 364-372
Persistent link: https://www.econbiz.de/10006679187
Cover Image
Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models
Wedel, Michel; Kamakura, Wagner A.; DeSarbo, Wayne S.; … - In: Journal of marketing research : JMR 32 (1995) 4, pp. 457-462
Persistent link: https://www.econbiz.de/10006679927
Cover Image
Analyzing Constant-Sum Multiple Criterion Data: A Segment-level Approach
DeSarbo, Wayne S.; Ramaswamy, Venkatram; Chatterjee, Rabikar - In: Journal of marketing research : JMR 32 (1995) 2, pp. 222-232
Persistent link: https://www.econbiz.de/10006683072
Cover Image
Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Jedidi, Kamel; Jagpal, Harsharanjeet S.; DeSarbo, Wayne S. - In: Marketing science : the marketing journal of the … 16 (1997) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10006925020
Cover Image
Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Jedidi, Kamel; Jagpal, Harsharanjeet S.; DeSarbo, Wayne S. - In: Marketing science : the marketing journal of the … 16 (1997) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10006925033