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Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna; Morrin, Maureen; Sayin, Eda - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
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Sensory marketing, embodiment, and grounded cognition : a review and introduction
Krishna, Aradhna; Schwarz, Norbert - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 159-168
Persistent link: https://www.econbiz.de/10010366314
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob; Swann, Jerre B.; Krishna, Aradhna; … - 2015
Persistent link: https://www.econbiz.de/10011444742
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A clearer spotlight on spotlight : understanding, conducting and reporting
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 315-324
Persistent link: https://www.econbiz.de/10011531080
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On the psychology of scarcity : when reminders of resource scarcity promote selfish (and generous) behior
Cian, Luca; Krishna, Aradhna; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 632-651
Persistent link: https://www.econbiz.de/10011553159
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Something to chew on : the effects of oral haptics on mastication, orosensory perception, and calorie estimation
Biswas, Dipayan; Szocs, Courtney; Krishna, Aradhna; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 261-273
Persistent link: https://www.econbiz.de/10010401142
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When Wal-Mart enters : how incumbent retailers react and how this affects their sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: Journal of marketing research : JMR 47 (2010) 4, pp. 577-593
Persistent link: https://www.econbiz.de/10009234934
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Enticing for me but unfair to her : can targeted pricing evoke socially conscious behavior?
Wang, Yu; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 433-442
Persistent link: https://www.econbiz.de/10009580739
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Imagining thin : why vanity sizing works
Aydinoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 565-572
Persistent link: https://www.econbiz.de/10009682405
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Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.; Alba, Joseph W.; Krishna, Aradhna; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009682431