This paper studies how restricting data exchange between firms affects market competition in the app economy. The identification exploits iOS's privacy policy update, which limits apps from tracking users across other apps using identifiers. We find that the iOS update reduces startup app...

Hyper competition is a key attribute of the new economy. New customers want it quicker, cheaper, and they want it their way. The primary quantitative and qualitative shift in competition requires organizational change on an exceptional scale. Today, sustainable competitive advantage should be...

During the first session of the 111th Congress (Jan. 6-Oct. 30), the Green Bag will be working out the kinks in a new project: FantasyLaw. We are looking for a few test subjects to help us - to share the joys of playing the beta version of FantasyLaw. If you know (or would like to know) enough...

Thanks to new digital technologies, web users are continuously targeted by offers that potentially fit their interests even if they are not actively looking for a product. Does this matching always promote transactions with high social value? We consider a model in which web users with...

A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of such variation and thus a candidate for an...

Presidential candidates purchase advertising based on each state’s potential to tip the election. The structure of the Electoral College concentrates spending in battleground states, such that a majority of voters are ignored. We estimate an equilibrium model of multimarket advertising...

Marketers use memes to promote product and service awareness, as well as customer engagement. This study does a bibliometric analysis of the literature on meme marketing in order to determine the trend, triviality, and threshold of a meme-based marketing strategy. Research scholars can use the...

The phenomenon of sponsored search advertising – where advertisers pay a fee to Internet search engines to be displayed alongside organic (non-sponsored) web search results – is gaining ground as the largest source of revenues for search engines. Using a unique 6 month panel dataset of...

Advertising expenditure is a basic channel in the transmission mechanism of a firm's diversification product, which runs in a highly concentrated sector, as is the mobile telecommunication market in Greece. This strategy of marketing aims to develop a comparative advantage for the firm ensuring...

This paper examines the negative externality imposed by a direct marketing firm on the consumers who must spend time reading and processing the advertising they receive from that firm. A model is developed to show that with low communication costs, a firm would send out more unsolicited...