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of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an … food safety concern, health consciousness, nutritional content, attitude, and premium price, significantly affect buying … intention. Food safety trust significantly moderates the relationship between buying intention and food safety concern, health …
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The effects of mindfulness interventions on food purchases and consumption are popular topics. Recent studies focus on … mindfulness intervention on 'healthier' food purchases in an online experiment. Specifically, we use a choice experiment approach … effect on 'healthier' food choices across three regression models and various subsamples. Our findings suggest that …
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