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This study aims to determine the effect of trust, satisfaction, perception of risk and quality website to purchase … results showed that there are significant between trust, satisfaction, and perception of risk toward buying interest online … value of > 0.5 and values Average Variance Extracted (AVE) trust, satisfaction, perception of risk, quality websites and …
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The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers' perceptions vis-a-vis satisfaction with online retailing services. While...
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