Narrow search
Showing 91 - 100 of 198
Cover Image
How main street drives wall street : customer (dis)satisfaction, short sellers, and abnormal returns
Malshe, Ashwin; Colicev, Anatoli; Mittal, Vikas - In: Journal of marketing research 57 (2020) 6, pp. 1055-1075
Persistent link: https://www.econbiz.de/10012391106
Cover Image
Customer based execution and strategy : enhancing the relevance & utilization of B2B scholarship in the C-suite
Mittal, Vikas; Sridhar, Shrihari - In: Industrial marketing management : the international … 88 (2020), pp. 396-409
Persistent link: https://www.econbiz.de/10012285378
Cover Image
Weather, affect, and preference for hedonic products: the moderating role of gender
Govind, Rahul; Garg, Nitika; Mittal, Vikas - In: Journal of marketing research 57 (2020) 4, pp. 717-738
Persistent link: https://www.econbiz.de/10012271792
Cover Image
Political identity and the consumer journey : a research review
Jung, Jihye; Mittal, Vikas - In: Journal of retailing 96 (2020) 1, pp. 55-73
Persistent link: https://www.econbiz.de/10012295807
Cover Image
How does local-global identity affect price sensitivity?
Gao, Huachao; Zhang, Yinlong; Mittal, Vikas - In: Journal of marketing 81 (2017) 3, pp. 62-79
Persistent link: https://www.econbiz.de/10011697775
Cover Image
Segmentation of spatially dependent geographical units : model and application
Govind, Rahul; Chatterjee, Rabikar; Mittal, Vikas - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1941-1956
Persistent link: https://www.econbiz.de/10011855763
Cover Image
Value appropriation and firm shareholder value : role of advertising and receivables management
Frennea, Carly; Han, Kyuhong; Mittal, Vikas - In: Journal of marketing research 56 (2019) 2, pp. 291-309
Persistent link: https://www.econbiz.de/10012177343
Cover Image
Political identity and financial risk taking : insights from social dominance orientation
Han, Kyuhong; Jung, Jihye; Mittal, Vikas; Zyung, Jinyong; … - In: Journal of marketing research 56 (2019) 4, pp. 581-601
Persistent link: https://www.econbiz.de/10012177589
Cover Image
The differential effect of local-global identity among males and females : the case of price sensitivity
Gao, Huachao; Mittal, Vikas; Zhang, Yinlong - In: Journal of marketing research 57 (2020) 1, pp. 173-191
Persistent link: https://www.econbiz.de/10012177951
Cover Image
Service providers' decision to use ethics committees and consultation in complex services
Zyung, Jinyong; Mittal, Vikas; Kekre, Sunder; Hegde, … - In: Journal of marketing research 57 (2020) 2, pp. 278-297
Persistent link: https://www.econbiz.de/10012180497