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Disjunctions of conjunctions, cognitive simplicity, and consideration sets

Hauser, John R.; Toubia, Olivier; Evgeniou, Theodoros; … - In: Journal of marketing research : JMR 47 (2010) 3, pp. 485-496

Persistent link: https://www.econbiz.de/10003983845

Marketing and innovation management : an integrated perspective

Ofek, Elie; Toubia, Olivier - 2009

Persistent link: https://www.econbiz.de/10008652394

Measuring consumer preferences using conjoint poker

Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156

Persistent link: https://www.econbiz.de/10009511624

Affect as an ordinal system of utility assessment

Pham, Michel T.; Faraji-Rad, Ali; Toubia, Olivier; Lee, … - In: Organizational behavior and human decision processes : … 131 (2015), pp. 81-94

Persistent link: https://www.econbiz.de/10011422322

Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge

Luo, Lan; Toubia, Olivier - In: Journal of marketing 79 (2015) 5, pp. 100-114

Persistent link: https://www.econbiz.de/10011372418

A bounded rationality model of information search and choice in preference measurement

Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 52 (2015) 2, pp. 166-183

Persistent link: https://www.econbiz.de/10010526564

Dynamic experiments for estimating preferences : an adaptive method of eliciting time and risk parameters

Toubia, Olivier; Johnson, Eric J.; Evgeniou, Theodoros; … - In: Management science : journal of the Institute for … 59 (2013) 3, pp. 613-640

Persistent link: https://www.econbiz.de/10009731249

Disjunctions of conjunctions, cognitive simplicity, and consideration sets

Hauser, John R.; Toubia, Olivier; Evgeniou, Theodoros; … - In: From Little's law to marketing science : essays in …, (pp. 255-284). 2016

Persistent link: https://www.econbiz.de/10011436078

Attention, information processing and choice in incentive-aligned choice experiments

Yang, Cathy L.; Toubia, Olivier; Jong, Martijn G. de - 2015

In incentive-alignment choice experiments, each decision is realized with some prob- ability prob 1. Incentive alignment induces truth telling, i.e., respondents do not consciously lie, given the information they have processed. However, based on the psychological distance literature and the...

Persistent link: https://www.econbiz.de/10011551349

A bounded rationality model of information search and choice in preference measurement

Yang, Cathy L.; Toubia, Olivier; Jong, Martijn G. de - 2014

It is becoming increasingly easier for researchers and practitioners to collect eye tracking data during online preference measurement tasks. We develop a dynamic discrete choice model of information search and choice under bounded rationality, that we calibrate using a combination of...

Persistent link: https://www.econbiz.de/10010502068