selective attributes for wine and the attachment to a wine-related lifestyle. Most important factors in the wine …Wine is a product, in which heterogeneous facets are marketed abundantly. Quality selections like origin, ratings … interferes with other quality attributes and how lifestyle factors determine changing preferences. Hence, the study investigates …

, stereotypical “wine tourist”, some distinctive characteristics regarding demographics, motivations or wine lifestyle can be drawn …In an attempt to approach wine tourism as a form of consumer behaviour, a substantial amount of research has focused on … the demand-side, exploring the consumers who travel to wine regions. Despite the fact that there is no single …