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Early adoption of modern grocery retail in an emerging market : evidence from India

Narayan, Vishal; Rao, Vithala R.; Sudhir, K. - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 825-842

Persistent link: https://www.econbiz.de/10011410007

Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers

Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international marketing 29 (2021) 4, pp. 79-94

Persistent link: https://www.econbiz.de/10012660730

The cultural identity of diet for the middle class : a field invetigation of a Western food restaurant in Shanghai

Dandan, Ma; Bo, Yang - In: Journal of China marketing 6 (2016) 2, pp. 47-66

Persistent link: https://www.econbiz.de/10011848053

Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers

Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; … - In: Journal of international marketing 26 (2018) 3, pp. 94-108

Persistent link: https://www.econbiz.de/10011924488

The role of Chinese electronics products to sway middle-class buyers

Dahake, Parihar Suresh; Bansod, Saket Narendra - In: International journal of public sector performance … 5 (2019) 3/4, pp. 337-350

Persistent link: https://www.econbiz.de/10012138757

Consuming revolution : the politics of red tourism in China

Gao, Zhihong; Guo, Xiaoling - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 240-254

Persistent link: https://www.econbiz.de/10011750540

Africa's heterogeneous middle class : a 10-city study of consumer lifestyle indicators

Lappeman, James; Plessis, Lara du; Ho, Emma; Louw, Ellen; … - In: International journal of market research 63 (2021) 1, pp. 58-85

Persistent link: https://www.econbiz.de/10012426479

Nuances in identity formation for consumers in non-Western markets

Chandrasekara, Ruwangi; Wijetunga, Dinuka; Jayakody, … - In: Journal of international consumer marketing 35 (2023) 2, pp. 127-146

Persistent link: https://www.econbiz.de/10014321460

Political participation patterns of the emerging middle classes in Peru and the Philippines

Never, Babette; Anselmetti, Chiara - German Institute of Development and Sustainability - 2023

The growing middle classes in middle-income countries may play a key role in current trends of democratic backsliding, online activism and lifestyle politics. This contribution uncovers which modes of political participation are prevalent among the middle classes in Peru and the Philippines,...

Persistent link: https://www.econbiz.de/10014305112

Getting loose : lifestyle consumption in the 1970s

Binkley, Sam - 2007

Introduction: Mediated immediacy : living in the now -- Of swingers and organization men : loose modernities -- Experts unbound : intimate professionals and the value of lifestyle -- Book as tool : lifestyle print culture and the West Coast publishing boom -- Being one : from knowledge to...

Persistent link: https://www.econbiz.de/10003423674

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