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Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar; Eisend, Martin; Diehl, Sandra; Wang, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
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Genetic nutrition programmes - disappointment or empowered health? : exploring consumer engagement to understand social health change
Conroy, Denise Maria; Errmann, Amy; Young, Jenny; … - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10013274446
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Healthy, nudged, and wise : experimental evidence on the role of information salience in reducing tobacco intake
Fakir, Adnan M. S.; Bharati, Tushar - In: Health economics 31 (2022) 6, pp. 1129-1166
Persistent link: https://www.econbiz.de/10013279317
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Famous people participation in social marketing programs : a research focusing on public health
Casais, Beatriz; Proença, João F. - 2011
Persistent link: https://www.econbiz.de/10010191050
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Branding social and health behavior : an education and research agenda
Evans, W. Douglas - In: Psychology of branding, (pp. 133-148). 2013
Persistent link: https://www.econbiz.de/10009775608
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Countering consumption in a culture of intoxication
Fry, Marie-Louise - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1279-1294
Persistent link: https://www.econbiz.de/10008810699
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The political morality of nudges in healthcare
Gingerich, Jonathan - In: Nudging health : health law and behavioral economics, (pp. 97-111). 2016
Persistent link: https://www.econbiz.de/10011584980
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Government-led macro-social marketing programs in Vietnam : outcomes, challenges, and implications
Truong, V. Dao - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 409-425
Persistent link: https://www.econbiz.de/10011791103
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Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong; Pang, Bo; Knox, Kathy; Rundle-Thiele, Sharyn - In: Journal of consumer marketing 39 (2022) 7, pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
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Social distance "nudge" : a context aware mHealth intervention in response to COVID pandemics
Ho, Shuyuan Mary; Liu, Xiuwen; Seraj, Md Shamim; … - In: Computational & mathematical organization theory 29 (2023) 3, pp. 391-414
Persistent link: https://www.econbiz.de/10014371684