Brand managers are concerned with maintaining customer relationships through brand loyalty. Previous research has shown … is sibling brands (i.e., a ‘branded house' in which branded variants share the same core brand name: Koschmann and Sheth … 2016b). Given the focus on brand equity – while also appealing to differing consumer segments – the company may launch …

company's net assets.The purpose of the article: The aim of this article is to highlight that brand value does not only create … 500 Brandirectory, the most Valuable Global Brands ranking powered by Brand Finance, we have discovered a spatial …-economic autocorrelation to illustrate the potential interdependency between GDP and brand value which constitutes a foundation for the further …

This paper explores the couponing strategies in competition between a national brand name product and a private label … product by discussing three different kinds of coupons: manufacturers' coupons, retailers' national brand coupons, and … differentiation) and feature differentiation from the national brand (horizontal differentiation) play an important role in …

Choice models are used frequently in marketing to help management make better or more informed product and pricing … look at brand-price interactions (equivalent to brand specific price effects) that are often recommended in practice ….We show that brand specific pricing is unnecessary when using HB estimation and the added terms can lead to devastating model …

society, consumers and companies, and to point out strategies for implementation of sustainable values into the brand concept …

. To further elucidate the contribution of the vmPFC in brand preference, we designed a functional magnetic resonance … vmPFC may be unimportant in the decision stage of brand preference, questioning theories that postulate that the vmPFC is in … brand preference only after the decision process …

The study aims to articulate a definition of luxury brands, to propose a framework for consumer luxury brand … perspective in the understanding of luxury brand constructs and a definition of luxury brands in the way why consumers involve … symbolic consumption. The successful application of the findings in a brand setting would be of particular interest to …

The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand … manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers is long gone. Nowadays … private label brands (PLB) and actively seek brand manufacturers to supply them. For brand manufacturers supplying PLB may …

been so slow? In short, Asian shoppers are strongly brand-loyal and retailers have not invested enough in marketing private … supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their brand and make their own … products, which is called private brand. The growth of private brands in Indonesia has been fairly stagnant as brand names step …

To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help … link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from … 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countries) reveals that the aggregate brand …