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Explaining the role of customer knowledge in gaining satisfaction and brand equity from the customer's viewpoint
Navehebrahim, Abdolrahim; Yousefi, Farzaneh - In: International journal of knowledge management studies : … 10 (2019) 4, pp. 398-414
Persistent link: https://www.econbiz.de/10012155329
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Effects of brand and quality management on consumers' purchasing willingness of indigenous handicrafts in Taiwan
Liao, Wen-Chih; Tseng, Chun-Chou; Lee, Jui-Ho - In: European journal of cross-cultural competence and management 3 (2014) 2, pp. 1175-191
Persistent link: https://www.econbiz.de/10010489651
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Die Bestimmung der Repositionierungsintensität von Marken : ein entscheidungsunterstützendes Modell auf Basis von semantischen Netzen
Recke, Tobias - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008757481
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Branding capabilities: a look at Sony's capabilities in brand knowledge creation
Akutsu, Satoshi; Nonaka, Ikujiro - In: Hitotsubashi on knowledge management, (pp. 287-308). 2004
Persistent link: https://www.econbiz.de/10001977858
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Managing brand preferences of resellers
Gupta, Suraksha - In: Industrial marketing management : the international … 103 (2022), pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
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The role of perceived knowledge on key brand community constructs of trust, involvement and engagement
Haverila, Matti; Haverila, Kai Christian; McLaughlin, … - In: Management research review 47 (2024) 10, pp. 1626-1653
Persistent link: https://www.econbiz.de/10015065531
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The impact of celebrity endorsement on brand knowledge : a comparative study in Mauritius
Ladkoo, Adjnu Damar; Ismael, Fatmah Bibi Amina - In: Business and Economic Research : BER 8 (2018) 2, pp. 85-114
Persistent link: https://www.econbiz.de/10011861778
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Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Lee, Yangim; Trim, Peter R. J. - In: The journal of brand management : an international journal 26 (2019) 5, pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
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Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
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Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal; Smith, Nicholas Pace - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 358-366
Persistent link: https://www.econbiz.de/10012286206