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Harry Potter and the Service-D...
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Brown, Stephen
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Patterson, Anthony
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Brown, Stephen J.
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Brown, Stephen P. A.
37
Goetzmann, William N.
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Goetzmann, William
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Liang, Bing
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Lo, Kin
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Yücel, Mine Kuban
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Baron, Steve
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Schwarz, Christopher
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Quinn, Lee
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Maclaran, Pauline
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Hiraki, Takato
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Harris, Kim
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Journal of marketing management : MM
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Marketing theory
15
European Journal of Marketing
14
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Journal of historical research in marketing
12
Yale School of Management Working Papers
12
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Business horizons
7
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7
Journal of financial economics
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Journal of strategic marketing
7
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Journal of Historical Research in Marketing
6
Journal of accounting & economics
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Retail and Distribution Management
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Working paper / Federal Reserve Bank of Dallas, Research Department
6
Georgetown McDonough School of Business Research Paper
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International Journal of Retail & Distribution Management
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Research Department working paper / Federal Reserve Bank of Dallas
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The energy journal
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Arts marketing : an international journal ; AM
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Business Horizons
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Emerging markets review
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European Business Review
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Harvard-Business-Manager : das Wissen der Besten
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Journal of Accounting and Economics
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Journal of business research : JBR
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Pacific-Basin finance journal
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Qualitative Market Research: An International Journal
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
17
EconStor
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USB Cologne (business full texts)
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1
"Don't forget the fruit gums, chum" : marketing under erasure and renewal
Patterson, Anthony
;
Bradshaw, Alan
;
Brown, Stephen
- In:
Marketing theory
8
(
2008
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003793797
Saved in:
2
Inventing the pubs of Ireland: the importance of being postcolonial
Patterson, Anthony
;
Brown, Stephen
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003437659
Saved in:
3
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
Saved in:
4
Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
Saved in:
5
Raising the dead : on brands that go bump in the night
Brown, Stephen
;
Patterson, Anthony
;
Ashman, Rachel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 417-436
Persistent link: https://www.econbiz.de/10012515274
Saved in:
6
Me-search? Search me! : a new twist in the tale of introspection
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1343-1373
Persistent link: https://www.econbiz.de/10012695286
Saved in:
7
No tale, no sale: a novel approach to marketing communication
Patterson, Anthony
;
Brown, Stephen
- In:
The marketing review
5
(
2005
)
4
,
pp. 315-328
Persistent link: https://www.econbiz.de/10006012455
Saved in:
8
Selling stories: Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-557
Persistent link: https://www.econbiz.de/10008416426
Saved in:
9
Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5
,
pp. 519-534
Persistent link: https://www.econbiz.de/10008416576
Saved in:
10
Inventing the pubs of Ireland: the importance of being postcolonial
Patterson, Anthony
;
Brown, Stephen
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10007605634
Saved in:
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