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"Speaking of purchases" : how conversational potential determines consumers' willingness to exert effort for experiential versus material purchases
Bastos, Wilson - In: Journal of interactive marketing : a quarterly … 50 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012288953
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Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Schaffrath, Kathrin; Wentzel, Daniel; Erkin, Aras - In: Journal of business-to-business marketing 25 (2018) 1, pp. 11-29
Persistent link: https://www.econbiz.de/10011847813
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Posting purchases on social media increases happiness : the mediating roles of purchases' impact on self and interpersonal relationships
Duan, Jingyi; Dholakia, Ruby R. - In: The journal of consumer marketing 34 (2017) 5, pp. 404-413
Persistent link: https://www.econbiz.de/10011782924
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To buy or not to buy? : the correlation between the intention and behavior of consumers in purchasing organic products and the implication on policy
Lin, Ying-Chieh; Chen, Mei-Fang; Lou, Chia-Chi; Chen, Po-Wei - In: International journal of economic research 15 (2018) 2, pp. 351-355
Persistent link: https://www.econbiz.de/10011992672
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People rely less on consumer reviews for experiential than material purchases
Dai, Hengchen; Chan, Cindy; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 6, pp. 1052-1075
Persistent link: https://www.econbiz.de/10012234295
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The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products : the moderating effect of sustainability
Kim, Yunjeong; Oh, Kyung Wha - In: The journal of product & brand management 31 (2022) 8, pp. 1222-1234
Persistent link: https://www.econbiz.de/10013429184
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Aspects influencing purchasing decision, based on fashion purchasing attitudes
Spychalska-Wojtkiewicz, Monika; Klein, Monika; … - In: European research studies 25 (2022) 3, pp. 256-272
Persistent link: https://www.econbiz.de/10013532341
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Käuferverhalten : Basiswissen für Kaufentscheidungen von Konsumenten und Organisationen
Pepels, Werner - 2018 - 3., neu bearbeitete und wesentlich erweiterte Auflage
einem so vielseitigen wie anspruchsvollen Lernfeld. - Grundlagen der Kaufentscheidung - Konsumentenverhalten …
Persistent link: https://www.econbiz.de/10011751264
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Käuferverhalten : Basiswissen für Kaufentscheidungen von Konsumenten und Organisationen
Pepels, Werner - 2024 - 4., neu bearbeitete Auflage
Persistent link: https://www.econbiz.de/10014366618
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Käuferverhalten : Basiswissen für Kaufentscheidungen von Konsumenten und Organisationen ; mit Aufgaben und Lösungen
Pepels, Werner - 2013 - 2., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009730126