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The sales impact of using handheld scanners : evidence from the field
Grewal, Dhruv; Noble, Stephanie M.; Ahlbom, Carl-Philip; … - In: Journal of marketing research 57 (2020) 3, pp. 527-547
Persistent link: https://www.econbiz.de/10012214322
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The influence of the product category on visual CSR perception by new parents
Paiker, Marie - 2017
Persistent link: https://www.econbiz.de/10011791171
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Impacting the sensory experience of products : experimental studies on perceived quality
Cowen-Elstner, Christine - 2018
Persistent link: https://www.econbiz.de/10011792764
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Dynamic design exploring consumer reactions to changes in product design
Zakharova, Anna - 2015
Persistent link: https://www.econbiz.de/10011771173
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Neuromarketing aspect of tourism pricing psychology
Boz, Hakan; Arslan, Aytuğ; Koc, Erdoğan - In: Tourism management perspectives : TMP 23 (2017), pp. 119-128
Persistent link: https://www.econbiz.de/10011775262
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Design experience : a holistic, multi-sensory, and multi-dimensional perspective
Scheubeck, Kathrin - 2017
Persistent link: https://www.econbiz.de/10011777496
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The influence of image valence on the attention paid to charity advertising
Santos, Manuel Alonso dos; Lobos, Camila; Muñoz, Nathalie - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 346-363
Persistent link: https://www.econbiz.de/10011779109
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Does a big Duchenne smile really matter on e-commerce websites? : an eye-tracking study in China
Qiuzhen, Wang; Xu, Zhengmin; Cui, Xiling; Wang, Lei; … - In: Electronic commerce research 17 (2017) 4, pp. 609-626
Persistent link: https://www.econbiz.de/10011744339
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Ketchup with your fries? : utilizing complementary product displays to transfer attention to a focal product
Radon, Anita; Brannon, Daniel C.; Reardon, James - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431662
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Visual attention, buying impulsiveness, and consumer behavior
Khachatryan, Hayk; Rihn, Alicia; Behe, Bridget; Hall, … - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 23-35
Persistent link: https://www.econbiz.de/10011820267