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Branding in a Global Marketpla...
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Consumer behaviour
19
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Brand management
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Globalisierung
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Coulter, Robin A.
53
Strizhakova, Yuliya
29
Price, Linda L.
16
Price, Linda
10
Coulter, Keith S.
8
Tsarenko, Yelena
6
Chelminski, Piotr
4
Coulter, Robin
4
Micu, Camelia C.
4
Arnould, Eric
3
Bearden, William O.
3
Ligas, Mark
3
Micu, Camelia
3
Zaltman, Gerald
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Cotte, June
2
Feick, Lawrence
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Fisher, Robert
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Haws, Kelly L.
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Johnson, Samuel
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Ruth, Julie A.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of international marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
The journal of services marketing
5
Journal of advertising : official publication of the American Academy of Advertising
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
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Handbook of qualitative research methods in marketing
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International Marketing Review
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Journal of Consumer Research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing theory and practice
2
Journal of service research : JSR
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Journal of the Academy of Marketing Science
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Emerald insight
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European Journal of Marketing
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Journal of Consumer Psychology
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Journal of East-West business
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of retailing and consumer services
1
Journal of service research
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Keeping it in the family : international perspectives on succession and retirement on family farms
1
Legends in marketing
1
Psychology & Marketing
1
Real Estate Economics
1
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ECONIS (ZBW)
37
OLC EcoSci
28
Other ZBW resources
5
RePEc
4
USB Cologne (EcoSocSci)
2
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1
Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
Saved in:
2
Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
3
The fresh start mindset : transforming consumers’ lives
Price, Linda L.
;
Coulter, Robin A.
;
Strizhakova, Yuliya
; …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011883873
Saved in:
4
Branded products as a passport to global citizenship : perspectives from developed and developing countries
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 57-85
Persistent link: https://www.econbiz.de/10003813590
Saved in:
5
The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
Saved in:
6
Branding in a global marketplace : the mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 342-351
Persistent link: https://www.econbiz.de/10009406664
Saved in:
7
The "green" side of materialism in emerging BRIC and developed markets : the moderating role of global cultural identity
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009732714
Saved in:
8
The meanings of branded products: a cross-national scale development and meaning assessment
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10003735953
Saved in:
9
The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010071894
Saved in:
10
The meanings of branded products: A cross-national scale development and meaning assessment
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10008065232
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