Similar Search Results

Influence of share owenership on repeat patronage

Aspara, Jaakko; Nyman, Henrich; Tikkanen, Henrikki - In: Journal of customer behaviour 7 (2008) 2, pp. 149-163

Persistent link: https://www.econbiz.de/10003726296

The interrelationship of stock ownership and customer relationship volume : case of a Nordic retail bank

Aspara, Jaakko; Nyman, Henrich; Tikkanen, Henrikki - In: Journal of financial services marketing : JFSM 14 (2009/10) 3, pp. 203-217

Persistent link: https://www.econbiz.de/10003916757

Influence of Share Ownership on Repeat Patronage

Aspara, Jaakko - 2010

Business researchers have begun to pay attention to how an individual's share ownership in a publicly-listed company may influence his/her repeat patronage towards the company's products and services. This article investigates the influence of share ownership on repeat patronage, in conjunction...

Persistent link: https://www.econbiz.de/10013138411

Adoption of corporate branding by managers : case of a Nordic business-to-business company

Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 80-91

Persistent link: https://www.econbiz.de/10003763486

Consumers' stock preferences beyond expected financial returns ; the influence of product and brand evaluations

Aspara, Jaakko; Tikkanen, Henrikki - In: The international journal of bank marketing : IJBM 28 (2010) 3, pp. 193-221

Persistent link: https://www.econbiz.de/10008696409

Business model innovation vs replication : financial performance implications of strategic emphases

Aspara, Jaakko; Hietanen, Joel; Tikkanen, Henrikki - In: Journal of strategic marketing 18 (2010) 1, pp. 39-56

Persistent link: https://www.econbiz.de/10003956275

The role of company affect in stock investments : towards blind, undemanding, noncomparative and committed love

Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of behavioral finance : a publication of … 11 (2010) 2, pp. 103-113

Persistent link: https://www.econbiz.de/10003993564

Significance of corporate brand for business-to-business companies

Aspara, Jaakko; Tikkanen, Henrikki - In: The marketing review 8 (2008) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10003674768

Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes

Aspara, Jaakko; Tikkanen, Henrikki; Pöntiskoski, Erik; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 596-630

Persistent link: https://www.econbiz.de/10009010607

Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour

Aspara, Jaakko; Tikkanen, Henrikki - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1446-1469

Persistent link: https://www.econbiz.de/10009378623

1
2
3
4
5
6
7
8
9
10
Next
Last