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Online Advertising : A Study o...
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Consumer behaviour
15
Konsumentenverhalten
15
Internet marketing
7
Malaysia
7
Online-Marketing
7
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Social Web
5
Social web
5
Viral marketing
5
Virales Marketing
5
Online retailing
4
Online-Handel
4
Confidence
3
Customer satisfaction
3
ELM
3
Kundenzufriedenheit
3
Social media
3
Structural equation model
3
Strukturgleichungsmodell
3
Vertrauen
3
Advertising effects
2
Age effect
2
Atmospherics
2
Beziehungsmarketing
2
Celebrity endorsement
2
Celebrity-Werbung
2
Dienstleistungsqualität
2
Einkaufszentrum
2
Environmental consciousness
2
Experiment
2
Green marketing
2
In-store behaviour
2
Mood
2
Muslim shoppers
2
Patronage loyalty
2
Perception
2
Relationship marketing
2
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3
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Article
33
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5
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18
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research-article
5
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conceptual-paper
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English
35
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Khong, Kok Wei
15
Kok Wei Khong
14
Teng, Shasha
6
Fon Sim Ong
5
Khong Kok Wei
5
Butt, Muhammad Mohsin
4
Wei Khong, Kok
4
Balaji, M. S.
3
Abaeian, Vahideh
2
Avvari, Mohan
2
Dai, Xin
2
Ennew, Christine
2
Faziharudean, Tengku M.
2
Muneeb, Dilnaz
2
Ong, Fon Sim
2
Pui Fong Ng
2
Shasha Teng
2
Sim Ong, Fon
2
Wei Wei Goh
2
Yeoh, Ken Kyid
2
Afzal, Alia
1
Alam, Muhammad
1
Balaji, M S
1
Butt, Mohammad Mohsin
1
Chen, Khoo Kok
1
Chong, Alain Yee Long
1
Chong, Alain Yee Loong
1
David Stuart, Dr
1
Feranita, Feranita
1
Gan, Jen Ling
1
Goh, See Kwong
1
Graham, Gary
1
Guptan, Vinitha
1
Hiram Ting
1
Ho, Ree Chan
1
Jer Lang, Hong
1
Jiang, Nan
1
Kyid Yeoh, Ken
1
Lee, Samuel
1
Lim, Tong-Ming
1
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of internet commerce
3
Asia-Pacific Journal of Business Administration
2
Industrial Management & Data Systems
2
Journal of Islamic Marketing
2
Online Information Review
2
The international review of retail, distribution and consumer research
2
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Business strategy and the environment
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Contemporary Hospitality Management
1
International Journal of Organizational Analysis
1
International Journal of Retail & Distribution Management
1
International journal of electronic business : IJEB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
Journal of Islamic marketing : JIMA
1
Journal of business ethics : JOBE
1
Journal of marketing for higher education
1
Journal of teaching in international business
1
MPRA Paper
1
Managerial Auditing Journal
1
Managing service quality : MSQ ; an international journal
1
Nottingham Univ. Business School Malaysia Campus Research Paper
1
Nottingham University Business School Malaysia Campus Research Paper
1
Supply Chain Management: An International Journal
1
Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal
1
The journal of services marketing
1
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ECONIS (ZBW)
22
Other ZBW resources
13
OLC EcoSci
2
RePEc
1
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1
Path analysis of atmospherics and convenience on flow : the mediation effects of brand affect and brand trust
Fon Sim Ong
;
Kok Wei Khong
;
Faziharudean, Tengku M.
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 277-291
Persistent link: https://www.econbiz.de/10009571541
Saved in:
2
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
Saved in:
3
Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Kok Wei Khong
;
Wu, You Li
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10009765613
Saved in:
4
An exploratory investigation of study-abroad online information cues
Teng, Shasha
;
Kok Wei Khong
- In:
Journal of teaching in international business
26
(
2015
)
3
,
pp. 177-196
Persistent link: https://www.econbiz.de/10011434401
Saved in:
5
Conceptualizing persuasive messages using ELM in social media
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 65-87
Persistent link: https://www.econbiz.de/10010474807
Saved in:
6
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.
;
Kok Wei Khong
;
Chong, Alain Yee Long
- In:
Information & management : the internat. journal of …
53
(
2016
)
4
,
pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
Saved in:
7
Study abroad information in the new media
Teng, Shasha
;
Kok Wei Khong
;
Chong, Alain Yee Loong
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 263-286
Persistent link: https://www.econbiz.de/10011497298
Saved in:
8
Conceptualising cues in social media
Teng, Shasha
;
Kok Wei Khong
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
Saved in:
9
Shopper perception and loyalty : a stochastic approach to modelling shopping mall behaviour
Kok Wei Khong
;
Fon Sim Ong
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 626-642
Persistent link: https://www.econbiz.de/10010387836
Saved in:
10
The mediating effect of mood on in-store behaviour among Muslim shoppers
Syuhaily Osman
;
Fon Sim Ong
;
Md. Nor Othman
;
Kok Wei Khong
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10010389521
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