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Role of involvement and commitment in sustaining firm-customer relationships : an empirical investigation
Parahoo, Sanjai K. - In: International journal of procurement management 6 (2013) 4, pp. 407-423
Persistent link: https://www.econbiz.de/10010207624
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Relationships, roles, and consumer identity in services marketing
McKeage, Kim; Gulas, Charles S. - In: Services marketing quarterly 34 (2013) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10009778518
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The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets
Zuraidah Zainol; Nor Asiah Omar; Osman, Juliana; Nurul … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 172-199
Persistent link: https://www.econbiz.de/10011633628
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Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
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Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.; Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
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Online relationship formation
Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 3, pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Relationship intention and service quality as combined competitive strategy
Mostert, Pierre; Luttig, Thelma - In: International journal of management & enterprise … 17 (2018) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10011879629
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Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios; Dimitriadis, Sergios; Koritos, Christos - In: International journal of internet marketing and … 12 (2018) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694