The many available methods to measure the importance of attributes in judgment and choice often lack convergent and nomological validity. A critical review of the literature confirms this lack of validity among the ten most common methods for measuring the importance of attributes in behavioral...

Despite the importance of identifying the hierarchy of product attributes that drive judgment and choice, the many available methods remain limited regarding their convergent validity and test-retest reliability. To increase the validity and reliability of attribute-importance measurement, we...

What drives the behavior of consumers when faced with a product-related crisis, such as that involving food contamination or live-threatening design flaws? For both consumers and companies, these crises have become of increasing importance because of the globalization of markets and an increased...

What drives the behavior of consumers when faced with a product-related crisis, such as that involving food contamination or live-threatening design flaws? For both consumers and companies, these crises have become of increasing importance because of the globalization of markets and an increased...

Governments or supranational organizations have begun to introduce environmental rights (such as sulfur dioxide or chlorofluorocarbon rights) and production rights (such as milk and fishery rights) to better link production process costs and results. The authors show that the characteristics of...