One of the most important functions of enterprises is advertising as a means of systematically approaching specific market segments and informing prospective customers for their products, services or even their existence. The purpose of every advertising campaign is to achieve the greatest...

One of the most important functions of enterprises is advertising as a means of systematically ap-proaching specific market segments and informing prospective customers for their products, services or even their existence. The purpose of every advertising campaign is to achieve the greatest...

Purpose: The purpose of this paper is to examine the effects of tourists’ perceptions of political and economic instability and risks of terrorism on their intentions to travel to countries associated with various risks. Design/methodology/approach: A total of 648 Greek, Israeli and...

Purpose: In this paper, the authors assess the responsiveness of OOP healthcare expenditure to macro-fiscal factors, as well as to tax-based, SHI, mixed systems and voluntary PHI financing. Although the relationship between OOP expenditure, macroeconomy, aggregate public and PHI financing is...

Abstract: Purpose - To examine the links and causal relations, examined at the level of specific dimensions rather than in the aggregate, between constructs in the path from service quality to customer loyalty, using data from the Greek insurance industry. Design/methodology/approach - A...