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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
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Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
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The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz - In: Journal of health economics 73 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
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Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter; Zane, Daniel M. - In: Journal of public policy & marketing 41 (2022) 4, pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
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"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo; Netzer, Oded; Jedidi, Kamel - In: From Little's law to marketing science : essays in …, (pp. 175-209). 2016
Persistent link: https://www.econbiz.de/10011436076
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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo; Netzer, Oded; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
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Pharmaceutical product placement : simply script or prescription for trouble?
Ta, Sonya; Frosch, Dominick L. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 98-106
Persistent link: https://www.econbiz.de/10003717439
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Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 793-811
Persistent link: https://www.econbiz.de/10012120907