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Pharma rebates, pharmacy benefit managers and employer outcomes
Özden Gür Ali; Mantrala, Murali K. - In: Health care management science 13 (2010) 4, pp. 281-293
Persistent link: https://www.econbiz.de/10008732108
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Der Patentauslauf von pharmazeutischer Produkte als Herausforderung beim Management des Produktlebenszyklus
Raasch, Antje-Christina - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003386314
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la; Giner Larza, Eva Maria; … - In: Engaging consumers through branded entertainment and …, (pp. 170-188). 2015
Persistent link: https://www.econbiz.de/10011389602
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Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula; Khanfar, Nile M.; Alameddine, Sarah; … - In: Health marketing quarterly 32 (2015) 4, pp. 382-393
Persistent link: https://www.econbiz.de/10011428643
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Will mobile marketing in communicating medical products to doctors be appreciated as a service in pharmaceutical industry? : an exploratory study
Srivastava, Rajesh - In: Asian journal of marketing : the official journal of … 6 (2012) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10009731636
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Drug prescription practices in Brazil : a structural equation model
Ladeira, Wagner Junior; Dalmoro, Marlon; Maehler, … - In: International journal of pharmaceutical and healthcare … 5 (2011) 4, pp. 262-278
Persistent link: https://www.econbiz.de/10009412210
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Vaccine marketing
Angelmar, Reinhard; Morgon, Pierre A. - In: Innovation and marketing in the pharmaceutical industry …, (pp. 365-423). 2014
Persistent link: https://www.econbiz.de/10010353555
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Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.; Bovell, Leah - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
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Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
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Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E. - In: The journal of product & brand management 23 (2014) 7, pp. 572-580
Persistent link: https://www.econbiz.de/10010467440