Abstract: this study aspires to scientifically explore ethics in pharmaceutical marketing through the prism of stakeholder marketing. The study aims to identify different stakeholders and accentuate their importance in firms and how they can be involved in decision-making that affects all of...

The distribution channels in the pharmaceutical industry have remained constant for several decades. However, in the course of digitalization and the new possibilities that come with it, this industry is not immune to the development of new distribution channels and to the question of whether...