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Can gift redemption activities make your customer loyal? : a relook into Indian pharmaceutical loyalty program
Bhandari, Arabinda - In: International journal of business excellence : IJBEX 34 (2024) 2, pp. 147-177
Persistent link: https://www.econbiz.de/10015075457
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Pharmaceutical lifecycle management : making the most of each and every brand
Ellery, Tony; Hansen, Neal - 2012
Persistent link: https://www.econbiz.de/10009560161
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Der Patentauslauf von Pharmazeutika als Herausforderung beim Management des Produktlebenszyklus
Raasch, Christina - 2010 - 2., durchges. und korrigierte Aufl.
Persistent link: https://www.econbiz.de/10003978905
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Strategische Marketingoptionen in regulierten Märkten : das Management von Patentausläufen in pharmazeutischen Unternehmen
Koenen, Anna-Katharina - 2019
Persistent link: https://www.econbiz.de/10012126039
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Pharmakommunikation : wohin geht der Weg? Was hat sich geändert?
Herterich, Roland - In: Healthcare Marketing / Jahrbuch (2009), pp. 16-23
Persistent link: https://www.econbiz.de/10003815584
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Effectiveness of disease awareness advertising in emerging economy : views of health care professionals of India
Banerjee, Saikat; Dash, Sampada Kumar - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 231-241
Persistent link: https://www.econbiz.de/10010389834
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The relationship between Islamic marketing ethics and brand credibility : a case of pharmaceutical industry in Yemen
Al-Nashmi, Murad Mohammed; Almamary, Abdulkraim Abdullah - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 261-288
Persistent link: https://www.econbiz.de/10011750367
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Der Markt der Gesundheit - neue Herausforderungen für PR und Werbung
Gottwald, Franzisca - In: Theorie und Praxis der Werbung in den Massenmedien, (pp. 166 - 181). 2005
Persistent link: https://www.econbiz.de/10014556066
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Kommunikationspolitik : Werbeplanung
Schmalen, Helmut - 1985
Persistent link: https://www.econbiz.de/10014268238
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Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen; Mishra, Saurabh; Modi, Sachin B.; … - In: Journal of business research : JBR 159 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014287540